Role
Role
Embedded Files
Foundational Research
Competitive audit
Interviews and Transcript
Wireframing and Iteration
LOFI and HIFI prototyping
Usability study
Responsive design for additional devices using progressive enhancement method.
Searched for appropriate images and optimized them with Riot.
Practiced exporting assets via Zeplin
Goal
Goal
Design a SmarTrent website to be user friendly by providing clear navigation and offering convenient library of searched and contacted listings.
Target Audience
Target Audience
Target audience 19-50 years old population who live and work in the city.
introduction
Users do not shop around for different websites
Users do not shop around for different websites
I conducted user interviews, which I then turned into empathy maps to better understand the target user and their needs. I discovered that target users do not shop around for different websites, as a rule stick to the same source of information, even though has some negative experience with website features.
initial interviews
Note taking is not working when you are alone with user
Note taking is not working when you are alone with user
I have interviewed 6 users to find out pain points of searching for rent. Practice showed that note taking is not working when you are alone with user, "Voice recorder" app on the phone is the best choice. All interviews were transcribed after. I did not do pre-screenings, but those users from my circle who actually recently moved or searching for rent for long stay or vacation rent.
- 1. What site do you use when looking for rental homes?
- 2. What do you like about that site?
- 3. Do you know other websites and what do you like or dislike about them?
- 4. When searching for a rental home what key factors you are looking for?
- 5. What troubles have you experienced with finding homes on websites?
- 6. What are the features you wish the websites had?
- 7. Do the websites you've explored have design flaws?
Users provided a lot of interesting details; findings have been grouped into several categories:
Users provided a lot of interesting details; findings have been grouped into several categories:
Problem
Personas and problem statements
Personas and problem statements
After creating personas, empathy maps, aggravated empathy maps and corresponding aggravated user journeys several problems statement became focus of our study:
convenient sorting of multiple listings.
satellite imagery.
filter to rule out owners' rules in the very beginning of search.
Aggravated 1
Aggravated 2
Wireframes
Paper and Digital Wireframes
Paper and Digital Wireframes
Usability Findings
Usability studies
Usability studies
Mockups
Responsive design
After creating HIFI mockups and prototype, website was re-designed for additional three devices and I started design system. I practiced exporting project via Zeplin.
After creating HIFI mockups and prototype, website was re-designed for additional three devices and I started design system. I practiced exporting project via Zeplin.
Conclusion
Conclusion
Conclusion
I need to conduct follow-up usability testing on the hifi prototype for all devices. Identify any additional areas of need and ideate on new features. Change and test new green color which did not pass Wcag. Check landmarks to help users navigate the site, including users who rely on assistive technology.
Design alt text available on each page for smooth screen reader access.
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